Search engine optimization or SEO is the most crucial part of digital marketing. SEO is the process of increasing the quality and quantity of website visitors. If you want to gain organic and targeted visitors to your website, you must consider SEO.
Here are some reasons why SEO is essential for building an online presence of any business:
One of the significant reasons you should consider is that most searchers are more likely to click on organic results of SERP (search engine results page), not on paid ads. It is believed that more than 65% of search engine users click on one of the top suggestions.
Another reason why you should add SEO to your digital marketing strategy is that your competitors are already doing it. Without proper SEO, you will not get the top position for the right keywords. Due to this, your target audience may use the product or service of one of your competitors.
SEO is not just about increasing the website rankings. It is also about improving the user experience. Improving user experience is very important for SEO because, without good experience, the website visitors are more likely to bounce back. This directly affects the website SEO. Giant search engines like Google always give priority to websites that provide an excellent user experience.
Unlike other digital marketing methods like Google Ads, Facebook Ads, etc., SEO is relatively cheap. The good thing about this digital marketing method is you do not have to pay any money for getting traffic to the website. You just need to pay money to the SEO expert, and not search engines like Google for website traffic.
Some necessary steps of SEO include doing keyword research, finding out the best keywords within the business niche, and creating content around that. With a proper SEO strategy, you can rank keywords with high search intent. When your web pages start ranking for your keywords, it can help you get targeted, organic traffic to your website.